Insight Communications
Case Studies
Translating Policy Research Into Stakeholder Engagement
Social Media Strategy
Content Writing
Graphic Design
Created a highly accessible and visually cohesive custom carousel targeting border water decision-makers and researchers on LinkedIn, achieving an exceptional 40.1% engagement rate and 37% click-through rate in the first two weeks. This content format has consistently boosted audience engagement and the visibility of the organization’s research among its stakeholders.
Developing a Unified Podcast Brand Identity
Strategic Communications
Project Management
Marketing Strategy
Led a working group to comprehensively revamp and expand a policy-oriented podcast network geared toward lay audiences. Focused on creating a unified brand identity, improving discoverability and navigability across platforms, and developing consistent, informed content and marketing strategies, leading to significant audience gains — including a tenfold growth in the flagship podcast’s average monthly downloads in the first year.
Editing for Clarity and Consistency Across Authors
Content Editing
Proofreading
Digital Publishing
Efficiently handled line and copy edits for a 60-page policy research compilation on climate displacement in the Middle East and North Africa, ensuring consistent clarity of logic and argument, readability, grammar, style, tone, and acronym and reference usage across 13 authors. Working closely with the research editors,
delivered multiple rounds of edits and proofing in alignment with a tight timeline for print/digital publication and marketing — in addition to building a microsite to house and promote the research series.
